Privacy Policy

We collect information you provide directly to us, such as when you fill out a contact form, request a valuation, apply for a tenancy, or subscribe to our newsletter.

Personal information may include: your name, email address, phone number, postal address, employment details, identification documents, and financial information relevant to tenancy applications.

We also automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, and pages visited.

We use the information we collect to provide, maintain, and improve our property management, construction, and letting services.

Specifically, we use your information to: process tenancy applications, manage rental payments and deposits, arrange property maintenance, communicate service updates, comply with legal obligations, send marketing communications (with your consent), and improve our website.

Contractual Necessity – to fulfil our obligations under tenancy agreements, management contracts, and construction agreements.

Legal Obligation – to comply with housing legislation, tax law, anti-money laundering regulations, and other statutory requirements.

Legitimate Interests – to improve our services, prevent fraud, and manage our business operations.

Consent – for marketing communications and non-essential cookies.

We may share your personal information with trusted third parties including: referencing agencies, deposit protection schemes (TDS), maintenance contractors, legal advisors, HMRC, local authorities, and IT service providers.

We require all third parties to respect the security of your data and treat it in accordance with the law. We do not sell your personal information.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

Tenancy records: 6 years after end of tenancy. Marketing consent: until withdrawn. Website analytics: 26 months.

You have the right to: access your personal data, rectify inaccurate data, request erasure, restrict processing, data portability, object to processing, and withdraw consent at any time.

To exercise any of these rights, contact our Data Protection Officer at dpo@sterlingestate.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

We implement appropriate technical and organisational security measures including encryption of data in transit, secure server infrastructure, restricted access controls, and regular security audits.